With the third generation of publishers of Phileleftheros — Nicos Chr. Pattichis and Myrto Markides — at the helm, the group rose to fresh heights, offering even better quality, while at the same time expanding its activities. Fulfilling the vision of Phileleftheros’ founder, what had been a 12-page newspaper employing some 10 people grew into a large organisation which publishes the country’s leading newspaper and a multitude of specialised, innovative publications.
A rapidly-changing social environment at the beginning of the 1990s brought new challenges to Cypriot print media. The main lever for growth was the effort to harmonise with modern European societies. Phileleftheros was ready to rise to the challenge with the third generation of publishers, the grandchildren of the founder of the newspaper. Nicos Chr. Pattichis, “the architect who regrettably became a publisher,” as he jokingly says, took over as executive director of the newspaper after finishing his studies at the University of Munich in Germany. From 1988, with the support of his father Christoforos N Pattichis, who was chairman of the board and managing director of the newspaper and with the approval of the board, Nicos Chr. Pattichis pressed ahead with the innovative ideas which were his hallmark from the beginning, constantly upgrading both the daily and Sunday editions of the newspaper.
By his side was Myrto Markides, with studies in economics, business administration and also journalism. Returning from the University of Boston and City University in 1987, Myrto Markides started her career at Phileleftheros as a financial journalist. It was soon after, in 1990, that Phileleftheros launched Cyprus’ first financial newspaper with the trademark pink paper. Under Myrto Markides and journalist Iosif Iosif, “Economikos (financial) Phileleftheros” opened new horizons in corporate and finance journalism and set the foundations for the modernisation and enrichment of the newspaper. Economikos Phileleftheros has been distributed every Sunday with Phileleftheros since then, having raised the bar in financial news coverage for other newspapers that followed its example. Today, in the hands of its current editor Panicos Charalambous and a select team of associates, Economikos Phileleftheros is a point of reference for everything happening in the corporate word, as well as the country’s commerce and economy. On the death of his father, Nicos Chr. Pattichis took over as chairman and managing director of the company, while retaining to the present the position of director of the newspaper, which he closely monitors.
Having served as assistant editor of Phileleftheros, Myrto Markides made the transition from journalism to management 1995, taking over the duties of general manager while in 2007 she became Chief Executive Officer, a position she holds to the present.
Responding to the challenges of the time, Nicos Chr. Pattichis and Myrto Markides set in motion an expansion and modernisation strategy, not just for the newspaper but the company as a whole.
With Nicos Chr. Pattichis on the publication side and Myrto Markides in the commercial-financial side of the group, Phileleftheros went through a rapid and unprecedented expansion. From a newspaper of 12 pages it developed into the largest media group in country. Beyond Phileleftheros, its operations include another two newspapers Goal News and Cyprus Weekly, 12 magazines, five web pages, the management of two island-wide radio stations, participation in a press distribution agency and a paper import company, and a state of the art printing press, PROTEAS PRESS. Modernisation and expansion was set in motion with the newspaper and the changes at the top of the journalism department. Christakis Katsambas’ term as editor in chief, a position he held for some three decades, ended in 1991 when Glafcos Clerides nominated him as an independent candidate for the Democratic Rally in the parliamentary elections.
Within the framework of these changes, assistant editor Anthos Lykavgis was promoted to editor and later editor in chief of Phileleftheros. During the same period, the paper was strengthened by the arrival of Takis Kounafis who, from editor of Ta Nea moved to Phileleftheros in 1990, initially as night editor. He soon became editor, and later coordinator, a position he held until 2012.
In 2006, Aristos Michaelides succeeded Anthos Lykavgis as editor in chief. With studies in journalism and architectural design and training in newspaper design, Aristos Michaelides has worked in the Cypriot media since 1983, passing through all the stages of journalism and having served as editor in chief of Politis and Simerini. His appointment coincided with the most significant transformations for the historic newspaper — a new size, new journalistic approach, a reinforced team of journalists and an ultra modern printing press belonging to the group. Today, he runs Phileleftheros with an experienced group of associates: editors Costas Venizelos, Androula Taramounta, Panicos Charalambous; a group of subs headed by Yiorgos Kallinikou and sports editors Iacovos Kakouris and Yiorgos Kyriakou who succeeded Panicos Titas. The managers of the group are Michalis Karis (General Manager), Petros Petrou (Strategic Development Manager), Renos Onoufriou (Sales and Marketing Manager), Tasos Giavroutas (IT Manager) Stavros Christodoulou (Digital Media Manager) and Costas Anastasiou (Chief Accountant).
The modernisation of Phileleftheros gained fresh momentum with the launch of specialised supplements as well as the weekly general interest magazine Selides in 1991 and later the magazine TV Mαnία which remains a regular feature of Phileleftheros, distributed free of charge without interruption since then with the Saturday edition and focusing on TV and radio. Initially with Yiorgos Tsalakos as editor and later Aristos Michaelides, Selides brought new life to the periodical press of Cyprus thanks to its investigative reports on burning social matters, a fresh take on issues focusing on aspects of society that were considered taboo, original covers and photographs of artists and models. It remained a top seller for many years, selling more than 25,000 copies a week. It was from Selides that readers’ offers such as video cassettes, books and other items were first launched.
The first issue of TV Μαnία magazine with Loukas Parpas as editor appeared on the news stands on Saturday, November 27, 1993 and was sold out from nearly all points of sale by noon. Readers gave a similar reception to the issues that followed. Today, the average circulation of TV Mania is 60,000, a record for Cyprus and noteworthy for the Greek world. Moreover, the magazine Selides remained in circulation without interruption from 1991, with an important decision taken to distribute it free with the Sunday edition of Phileleftheros, maintaining a steady circulation of 35,000. In 2006 Selides was succeeded by DOWN TOWN as the complimentary magazine with Phileleftheros on Sunday. The magazine continues to be distributed to the present.
The newspaper itself was overhauled, both in terms of structure, content, design and coverage. For the first time in the Cypriot press, significant sections were added to the main news part of Phileleftheros covering politics, culture, education, sport, the economy etc. This allowed the use of different types of reporting styles, interviews, features, opinion pieces, columns as well as visual material, photographs and documents. In this way, the newspaper served as a forum for dialogue between politicians, artists, sport and financial personalities and society.
Through Phileleftheros, cultural events, artistic proposals, ideological explorations and artistic concerns that had been on the sidelines found new avenues to access the public. Apart from its news coverage, Phileleftheros enriched its content considerably, offering readers supplements covering a range of interests. The newspaper underwent constant revamps ensuring that it stood out for its liveliness, without losing its identity. Special emphasis was given to the Sunday issue, modelled on modern newspapers internationally.
Selides and TV Mania were followed by the specialised magazines that were added to the Phileleftheros group’s titles, magazines for women, for men, children and young people.
Some of these were made possible thanks to strategic cooperation with large groups from Greece and abroad (such as the Lambrakis Media Group, Limberis Publications, IMAK of Petros Costopoulos, the Hearst Group of the United States and others). Since 1995, the group’s list of specialised magazines has included Chryses Syntages, the first cooking and confectionery magazine in Cyprus, whereas the leader among lifestyle magazines is Omikron which was launched in May 1996 by Ν&Μ Mediamorfosis Ltd, a company belonging to Nicos Chr. Pattichis and Myrto Markides. It is a luxury magazine that places emphasis on good photography, informative presentation of fashion and market trends, revealing interviews and pioneering covers. Since 2000, Phileleftheros’ associate company N&Μ Mediamorfosis Ltd has been producing another publication, the specialised and independent issue of Omikron for men (Omikron Man), initially every quarter and since May 2005, monthly.
Synthesis, which has belonged to Phileleftheros’ associate company N&Μ Mediamorfosis Ltd since 1999, was the first architecture and interior design magazine in Cyprus. With its inclusion in the Phileleftheros group, the magazine was redesigned and enriched. Two of the Phileleftheros group’s magazines Cosmopolitan and RAMcy emerged from a strategic cooperation initiated in Athens with the Lambrakis Media Group in 2000. This cooperation was two-pronged, covering both the publication in Cyprus of these two well-established titles which the Lambrakis Group publishes in Greece, and the web with the aim of setting up a portal in Cyprus modelled on Greece’s «in.gr». The world famous magazine Cosmopolitan, the first international title published in Cyprus, was launched in 2000 with the rights from the American publishing giant Hearst obtained within the framework of Phileleftheros’ cooperation with the Lambrakis Media Group.
Phileleftheros astrology and good living magazine Astra & Zoi (Stars and Life) which was launched in the first quarter of 2004 was very well received by the Cypriot public as were the motoring magazine TOP GEAR published in cooperation with the BBC, and the specialised children’s magazines Super Kid, Super Girl and Super Sport.
Many of the publications of the Phileleftheros Media Group continue to be published to the present, while others have been replaced by new titles such as ICON, and DOWN TOWN, TASTE, GOING OUT, LIFE and TI NA MAGIREPSO (What Shall I Cook?) which are distributed free with Phileleftheros on Sunday.
Phileleftheros Media Group is the undisputed leader in the electronic and digital media, with five web pages PHILENEWS, LIKE.COM.CY, INCYPRUS, SENTRAGOAL and COSMPOLITAN.COM.CY which were developed as an answer to the new challenges facing the media in the digital age. The launch in 2001 of Phileleftheros’ web page on the internet with round the clock updates on everything happening in Cyprus and abroad set the foundations for a highly- successful presence in digital information and recreation.
Phileleftheros Media Group is also active in the production of publications for major clients and corporations in Cyprus. It offers the full range of related services, from the copywriting to the taking of photographs, subbing, design, printing and distribution of specialised company publications for its clients, aiming to promote their products and services.
One of these is the magazine Aeras — The largest luxury free press publication ever distributed in Cyprus, the official magazine of Larnaka and Pafos International Airports, with 1.700.000 readers per issue.
At the same time, the group has published recipe books written by the best known Cypriot chefs, highlighting their talent and creativity. Another important element of the group’s operations is the holding of symposia on the history of the towns, in cooperation with the University of Cyprus and the Municipalities, while at the same time it publishes books – albums with previously unpublished photographs. Noteworthy also is the distribution with the Sunday issue of Phileleftheros of the magazine “Selides tis Kyprou – Megali Kiprioi” (Pages of Cyprus – Prominent Cypriots) which was a collectors’ edition of important personalities who have served Cypriot society and culture.
An ambitious venture of the Phileleftheros Media Group was the publication of the five-volume monumental work 1960-2010 The History of the Republic of Cyprus. More than 60 academics, writers, journalists, photographers and researchers were brought in, dedicating months of painstaking but creative work aiming to record the modern history of Cyprus. The latest venture was the four-volume ‘History of Cyprus’ for children and young people, from the prehistoric period to the present.
PROTEAS PRESS
On its 50th anniversary in 2005, the Phileleftheros Media Group established its own state-of-the-art printing unit, PROTEAS PRESS, which is today the largest and best equipped and manned unit in Cyprus, ensuring flawless quality printing of its own and other publications to European specifications. PROTEAS PRESS caters for a large number of clients, including the British newspaper THE SUN which is printed and distributed on the same day in Cyprus. Moreover bank organisations, Chambers of Commerce, large corporations active in services and retail, as well as semi-government organisations, universities and others also use PROTEAS PRESS for their publications.
CYPRUS WEEKLY and radio stations
The island’s leading English language newspaper, THE CYPRUS WEEKLY, joined the group in 2008 and was significantly upgraded into a modern, high spec newspaper. In 2009 the group expanded into the airwaves, taking over management of KISS FM which together with radio SFERA constitutes a strong team in the field.
GOAL NEWS
In 2010 the group announced the most significant publication venture of recent years in Cyprus: The simultaneous publication, adapted to the local scene, of Greece’s largest daily sports newspaper Goal News, in cooperation with one of Greece’s biggest publishing firms PEGASOS EKDOTIKI AE (Ethnos, Imerisia, Proto Thema, MEGA TV etc). It is a specialised, dynamic and independent sports newspaper, available with Phileleftheros daily, designed to set a new standard in sport journalism in Cyprus.
Kronos Press Distribution Agency
The Phileleftheros Media Group is one of the biggest shareholders in Kronos Press Distribution Agency with a stake of more than 28%, so as to better cover its needs and ensure the timely and efficient distribution of its publications on an island-wide basis.
H & A PAPER LTD
The Phileleftheros Media Group is one of the biggest shareholders in Kronos Press Distribution Agency with a stake of more than 28%, so as to better cover its needs and ensure the timely and efficient distribution of its publications on an island-wide basis.